Broken Riders Well & Truly Launched!

Wow! What an amazing weekend we just had at Brighton's Paddle Round The Pier event! Everything about the two days went really well. The stand looked awesome - a big thank you to Surf & Turf and Face Creative for supplying everything on time and looking so good. The weather was incredible, and over 60,000 people attended the event, raising thousands of pounds for the RNLI.

The Broken Riders crew on the stand did an incredible job in the searing heat, handing out almost 500 promotional leaflets (thanks to Genie Design & Print for getting them printed in record time), and putting stickers on almost every bike and board that came past the Broken Riders stand! We also sold a few t-shirts too...

We met some great people over the weekend, and some of the other brands there were really helpful and gave me lots of useful tips and advice. A big shout out to Bamboo Bay and Retrosexual Clothing in particular - thanks guys. Anyone looking for surf inspired clothing should check them out (links at the bottom of this post).

So the Broken Riders brand is well and truly out there in the public domain. I still can't believe it's true, but I felt really proud for myself and everyone else involved when I saw the stand dressed and ready to go on the Saturday morning. The event wouldn't have been possible without the following people, to whom I'd like to say a big thank you: Janine, Nige, Zeina, Tom, Lisa, Fiona, Pippa, Giles, Marc, Nina and Jez.

Our next event will be the Brighton Big Dog mountain bike race, organised by the guys at Morvélo. It takes place on 10th August at Stanmer Park, Brighton. Hope to see you all there.



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